Print Media Vs. Electronic Media, Which Reigns Supreme?

We live in a day and age where many people have access to the Internet via a personal computer, laptop, or smartphone device. With this abundance of electronic devices in the world, many media platforms have adjusted their services to be able to be delivered via these electronic devices. One such media platform is the news business. 

Traditionally, news outlets have shared their information with the world through the use of newspapers, radio, and television. As technology has grown over time, members of the news media realized they could utilize the Internet to deliver information and stories at previously unheard of speeds. This shift from printed media to electronic media is evident when one looks at how much the media in the United States spends on advertising on both platforms.

  

 

According to the chart above, during the period of 2010 - 2014, advertising costs in television remained roughly the same, digital advertising increased at an approximate rate of 2% per year, and advertising in print media declined at nearly 2% per year. The chart also indicates that these trends are expected to continue for the next couple of years. This comprehensive overview shows that advertising in print media is on the decline and advertising digitally is on the rise, a trend that is no doubt occurring as more people elect to use their Internet ready devices to access digital versions of media platforms. 

As technology continues to grow, the way in which media platforms exist will grow too. The amount of advertising revenue that is collected from print media is on the decline, due to the ever-growing popularity of Internet ready devices capable of delivering news at a faster pace than traditional newspapers, radio, and television. While there is still a market for print media, electronic media appears to be the future and all current media platforms should shift their focus to the digital aspect of media or face being left in the dust of their competitors.

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References:

http://www.academia.edu/4619886/Print_Media_vs._Electronic_Media
http://www.businessinsider.com/how-mobile-phones-could-kill-the-news-media-2013-1 
http://www.motherjones.com/media/2009/05/newspaper-v-internet